That's the formula to web page copy that works.
Sounds fairly simple, right? But this seemingly basic formula is overlooked, ignored or misunderstood by many, many companies possibly even your competitors, and yes, even some of the largest brands in the world.
Simply hire a marketing content writer who truly understands this formula and delivers optimized web page copy across your site. Contact me now to get started.
We follow web best practices, our ContentClear Method to Website Optimization and The 5 C's Content Guide™ for Web Pages That Work to write content that is:
Customer-focused: Speaking to visitors 1-on-1 with solution-oriented messages
Competitive: Using the most relevant SEO keywords and web page sales copy to differentiate you from your competition
Clear: Offering helpful, scannable information within a user-friendly structure
Conversion-optimized: Guiding visitors with offers and links that generate action
Consistent: Connecting all pages with a constant brand voice and SEO approach
Does it work? After a recent project, our client said, "Pam's work has helped us increase our conversion rate substantially and the ongoing optimization is continuing to pay dividends."
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Hire a pet-industry copywriter to attract more buyers to your site.
"Pam is an excellent web content writer. She writes from the inside out - digging in to gain a thorough understanding of her client's products, services and target audiences, and then translating that into appropriate messaging on the web."
Heather Peters, Project Manager, Image Works