About Pam Foster
Oregon copywriter,
Oregon Internet Consultant and
Founder of ContentClear Marketing

Greetings and thanks for stopping by!

I'm a Maine native and lived there until 2008. During those years, I worked as a copywriter, project manager and creative team manager for a number of Maine-based companies including television and radio stations, LL Bean, IDEXX Laboratories, UNUM Insurance, Pet Health Network, the American Cancer Society, Garrand & Co. Advertising, and several other companies.

 
I've always been involved with marketing communications, and I evolved as a web-content specialist as the Internet turned into the marketing powerhouse it is today. (My first website was for Blue Cross Blue Shield of Maine in the mid-90s. It was a brochure site, which was all we knew how to provide "way back in the day." No SEO yet!)

In addition to these full-time positions, I ran a freelance copywriting business on the side, helping a variety of clients market their businesses and build their web presence. I transitioned to full-time freelance web content writing and consulting in late 2006 and established my first business website, www.pamfostercopywriting.com (devoted to B2B copywriting and consulting).

Since then, I developed a Web Content System that's focused on blending a) ethical SEO practices that drive traffic with b) persuasive sales copy that drives results. Based on this methodical approach, I founded ContentClear Marketing in December 2008 to provide extensive SEO and web content strategy, writing, consulting, training, coaching and speaking services.

From Portland, Maine to Portland, Oregon - sort of. I arrived in Eugene, Oregon in 2009 and have settled here quite nicely. It's gorgeous here!

I now work with local Oregon clients and Web companies while serving many long-time and new clients across the U.S., Canada and beyond.

While I'm happy to help boost web results for all types of companies and organizations, my main areas of expertise fall into these categories… and I work mainly with mid-size companies:

• Pet marketing for pet products and services, including veterinary practices (check out my pet-focused website www.petcopywriter.com)
• Business-to-business
• Ecommerce
• Education (colleges and education-related national franchises)

You'll find additional information below.

Contact me anytime to discuss your web marketing needs. If you're located in Oregon, we can meet face-to-face! Otherwise, I have a great track record of helping clients by phone, email and online.

Thanks again for stopping by! Cheers,
Pam

Education
BA, Broadcasting/Film, University of Maine
Extensive Training: Marketing Strategy; Web Strategy, Usability, SEO and Content Writing; Direct-Response Copywriting

Skills and Services
30 years of marketing communications and sales promotion for both offline and online media:

• Strategy Development
• Competitive Research
• Website Planning and Information Architecture
• Web Content System
• Creative Concepts
• Clear, Persuasive Copywriting
• SEO-Web Content Writing
• Project Manager
• Teacher/Trainer
• Coach
• Public Speaker
• Published Program/eBook Author

Strengths

• Experienced in all facets of marketing communications, web communications
• Passionate about your success; a true partner
• Constantly studying what works online
• Able to quickly identify your specific goals, barriers and hopes
• Able to synthesize complex messages into clear, customer-focused copy
• Organized, systematic
• Able to apply industry best practices to any project
• Dedicated to meeting expectations, delivering as promised
• Creative problem-solver
• Solution-focused
• Upbeat and fun to work with

Achievements

• Countless website traffic and sales improvements for my clients. Read my Case Studies - more to come!
• Winner, AWAI $10K Challenge for Copywriting (American Writers & Artists, Inc.). Also honored to be on the AWAI Copywriter's Wall of Fame
• Winner of over 100 industry awards, including Catalog Age, Telly and Direct Marketing Association honors
• Author of two AWAI web training programs, The Web Copywriter's Clear Path to Profits and Site Audits Made Simple
• Coached a number of web copywriters who are now enjoying freelance careers
• Co-author of several web-marketing books for small business (see NewMediaMarketingPower.com)
• Published articles in DMNews, Portland Magazine, Business Digest of Maine, other publications; featured contributing writer at www.copyclips.com