From the creator of AWAI's
The Web Copywriter's Clear Path to Profits and Site Audits Made Simple:

Dear Web Copywriter,

Do you feel that with each passing day, your web copywriting career is stuck in molasses… despite all your hard work?

Here's a quick YES/NO test that may help you determine why.

Ready?

Just answer the following statements with a YES or a NO. Be as honest as possible.

1. I'm freaking out because I'm not sure what to do when I land a new web copy client.
   ("Can I really look a client in the eye and ask for a 50% deposit up front?")
2. I'm overwhelmed by all the different web copywriting opportunities, and I'm stumped.
   (Do I become an expert at writing Autoresponders, Case Studies, SEO… or what?)
3. I haven't launched my website yet due to "analysis paralysis."
   (I feel pretty good about writing for clients, but I have hard time writing about myself.)
4. I'm not sure how to set myself apart from all the other web copywriters.
   (What the heck is my USP?)
5. I don't feel confident enough about pitching my services or delivering on my promise.
   (That crazy self-talk kicks in: Do I know what I'm doing, am I good enough, what if they hate it?)

If you answered NO to all of these statements, you don't need to read any further. You're in excellent shape to launch a butt-kicking web copywriting business.

But if you answered YES to even one statement... you may have a mild or extreme case of Web Copywriting Business Anxiety.

So even if you're ready to grow your business, you don't believe it yet.

Before you can really make your business dreams come true, you need to become unstuck and find a way to charge forward with complete confidence.

I can help you do that in a way no book or teleconference can.

With personal, 1-on-1 mentoring from me, you can finally turn your
web copywriting vision into a real working business within 30 days.

Hi there,

I'm Pam Foster, and you may know me as a long-time AWAI member, author of two AWAI web-copywriting programs, and a busy, working web copywriter.

But what you might not know is ... I needed help when I first embarked on my freelance web copywriting career.

As a corporate writer and marketing communications manager, I had lots of confidence in that setting. But as a self-employed professional writer? I needed help to focus on the right path for me.

The answer was a personal web success coach who helped me see clearly and launch my first website in 2006.

Then, a couple years later, I hired another web success coach to help me elevate my business to a whole new professional and financial level.

Here I am today: living proof that hiring a writing coach can make a HUGE difference in the progress of your freelance business.

So what about you?

I applaud you for studying web copywriting programs, listening in on teleconferences, participating in webinars, and perhaps even attending conferences. You're 90% on your way to making a six-figure business happen!

But if you're stuck in a place where you need more than another learning program or motivational email...

Team up with me for personal guidance focused on overcoming your specific roadblocks.
Once I coach copywriting business practices to you, I promise you'll be able to:

• Perfect your web and SEO content writing skills and gain the confidence you need to charge more.
• Land your dream clients and get them to pay you every penny you're worth.
• Use systems your way to complete your work better, faster, and with happy, trusting clients who ask you to continue doing projects for them.

How do I know this?

Because I've coached web copywriters who are now enjoying steady work in niches they enjoy. Here are what some of them have to say about my guidance:

"I was extremely pleased with Pam's advice. She's a creative thinker, and comes up with unconventional, yet successful ways to land clients. She pointed me to a niche that I'm especially suited for, am VERY excited about working in, and that's occupied by almost no other copywriters. [Pam] delivered far more value than she charged for." - Kammy Thurman, Anchor Creative

"Pam is awesome! With her help on a recent site I designed, my client's site traffic improved 312% and their search engine results went from 'non-existent' to the 1st and 2nd pages of results. In 8 days I might add." Merrill Clark, Marketing/Website Consultant, Crestview Marketing Services

"I had the pleasure of hiring Pam as a Copy Coach and was delighted with her depth of knowledge and ability to clear the clutter and focus on what's important. On my very first call, she helped me crystallize my thinking about the path and direction I should take my copywriting career. With her guidance, I was able to focus on an appropriate niche and learn a great deal about writing optimized and clear web content. I enthusiastically recommend Pam to anyone looking to enhance their web content and marketing skills ... and have some fun while doing it!" - Kathleen Cleary, Boomer Marketing Copywriter

Wouldn't it be nice to have someone helping you achieve these kinds of results?

Now it's your turn to get past whatever is blocking you, and take the fastest leap
of your career... with a skilled mentor by your side.

Yes, there are many web experts out there who coach copywriting, and most of them are wonderful. But consider this.

I believe I'm the only coach who helps web copywriters become more skilled and confident in their abilities to attract clients, establish relationships with them, present powerful proposals and work through the process of creating web pages that work.

I may also be the only coach who was inside the trenches of corporate marketing for 25 years, so I know exactly what marketers need and how they usually have to get buy-in from a boss or committee before hiring a web copywriter. I'll help you make that easier for the marketer - you'll be a hero!

I'm not knocking other coaches who help with the first part (attracting clients) and the motivational aspect. Remember - I hired two coaches in the past few years.

But with me, you get first-hand, practical guidance on the process of working with clients for a lasting, highly profitable relationship.

My specialty is helping the hopeful yet frustrated copywriter who is stuck in some way.

Perhaps one of these describes where you are right now:

• You haven't launched your own website, or you're not happy with it
• You're not sure how to approach clients
• You're not sure how to present yourself or write a real proposal
• You're not sure how to manage estimates, invoicing or agreements
• You're not sure how to present your work to the client
• Or you're not sure how to build momentum once you have an IN with a client

Most coaching clients I've worked with admit they lack focus, confidence or both; or can't decide which way to go and are therefore paralyzed.

They call me to give them 1-on-1 personal guidance and a friendly push in the direction that suits them best.

I do the same for you.

Here's exactly what you can expect when I'm your personal coach:

• Get the inside scoop on what marketers want and need from you.
• Know what to say on your website so clients will think, "This is the perfect writer for us."
• Submit winning proposals, with bigger fees than you thought you could charge (maybe even double!).
• Write more compelling, optimized web copy in half the time, so you can take on more work (or free up your time!).
• Know more than all of your clients and many copywriters when it comes to improving website performance.
• Become an in-demand, "go to" resource for web copywriting and online marketing services.
• Provide top-notch service to your existing clients and find new clients through referrals.

"The difference between Pam and so many other coaches is her uncanny gift of slicing through the clutter to instantly identify your core needs. You can shop around - or you can take five minutes with Pam and realize your search is over. It's that easy." Eddie Adelman, Have Quill, Will Write

Tell me what you hope to achieve... and we'll find a way together

My web coaching system includes the following services.

These services are completely customized for your specific goals, skills, interests and where you are in your career.

• A 1-hour in-depth kickoff/goal-setting phone session to discuss your needs and wishes, prescribe an action plan for the month, and set up our weekly call schedule
• 4 one-hour phone sessions (1 each week) to dig into your content-writing/SEO questions, marketing questions, copywriting samples and business progress
• Unlimited e-mail check-ins, answers and guidance during the month
• Exercises to help you practice what you're learning and apply it to your own site or a client project
• Copy review and recommendations as you write content
• Access to my Content Clarity Tools - templates used in the 7-step ContentClear Marketing Method for Web Site Optimization - to support your success
• Assistance with marketing yourself to web clients, including referrals from me

Consider this your investment in becoming an in-demand web-SEO content writer as quickly as possible.

Since you can charge up to $2,000 or more for just one web-SEO content writing project ... this means it's quite possible that you'll make back your investment, probably many times over, with just a single client.

Here are your pricing options:

• $2,000 for 1 month: includes a fact-finding call + 4 strategic phone sessions:
  This very popular option is great if you're working your way through The Web Copywriter's Clear Path to Profits program, launching a new or updated (optimized) website for yourself, working on a new client site, or establishing yourself in a particular niche market.
• $3,750 for 2 consecutive months purchased up front together (save $250!):
  This option ensures that you continue maximizing all the work you've done in the first month to expand or strengthen your website, tackle new projects with confidence, and find new ways to reach your ideal clients.

Consider this your investment in becoming an in-demand web-SEO content writer as quickly as possible.

Sign up now to kick-start your progress!

If you're ready to break free from frustration and get going on your business dreams, sign up now so I can fit you into my schedule. I have just a few coaching slots available each month, so first come, first served.

Once you're signed up, we'll set up the kick-off call to discuss your web copywriting business mission and how we can work together to help you get there faster.

Sign up now to kick-start your progress!

I look forward to working with you!

Sincerely,
Pam Foster

P.S. I thought you might be interested in what Betty Tew of InfoCreative Communications had to say after just 2 calls with me: "Just want to thank you again for all your valuable insight on my website and the insider seo information!"

So how about it? Sign up now and let's make it happen for you.