Based on Pam's 29 years as an in-house marketing communications professional consultant - this process includes tools for strategic thinking that drives a thorough understanding of your audience's needs and your site objectives.
You and your web team create compelling, reader-friendly content that turns prospects into qualified, eager sales leads and/or buyers.
Using our Content Clarity Tools and working closely with you, we can help you determine the best way to reach your target audiences and achieve your content performance goals.
That's because our services go well beyond just being a marketing content writer. We're focused on a successful user experience; expertly guiding visitors through your site's sales funnel.
When you follow our clear, step-by-step optimization method, every page of your site will include benefit-driven, SEO messages that connect with your customers and search engines.
These include content consulting, site usability and architecture, content writing, SEO, web content strategy audits and other aspects of managing content effectiveness across all pages of a site.
Our diverse 28-year marketing communications background includes finance, biotechnology, insurance, retail, veterinary care, nonprofit, small business, direct response, supplemental education, utilities, and many other industries. And we've won 100+ marketing awards.
Clients have included L.L. Bean, IDEXX Laboratories, Harper College, Pet Health Network, Downeast Energy, Primrose Schools Franchising Co. and many others. We work with virtual teams of web experts including keyword researchers, web designers and programmers, and marketing teams as needed to support your staff in creating a sales-focused website.
Our work has generated countless leads and sales. Please see our Samples/Cases page for details.
Make your next website optimization project a success by contacting us now.
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"Pam creates award-winning copy and concepts that drive customers to inquire, investigate, and buy. Pam has the experience and skills to help a business clearly define its goals, product or service for any industry."
Jeff Lunt, Real Estate Broker